Equity Growth
Build a more valuable business with better choices for its owners
Equity growth means increasing the value of your ownership in the business. It comes from improving the business itself: its earnings, cash generation, resilience and ability to keep growing. It also depends on how buyers and investors value those qualities.
Our Equity Growth Program is a long-term partnership with founders to build that value. We work closely with you and your team to strengthen the business and create the potential for a first-class exit, the chance to de-risk and double down, or continued compounding.
What we work on together
The priorities depend on your business, your ambitions and what will make the greatest difference to equity value.
Strategy and advantage: Clarify where you are going, how you will win and what makes the business difficult to compete with.
Growth and financial performance: Improve customer economics, pricing, margins and cash generation, with a clear view of what drives value.
People and execution: Strengthen leadership, accountability and operating systems so the team can turn priorities into results.
Capital and exit options: Build readiness for liquidity, acquiring other businesses or a first-class exit as the business strengthens and the timing becomes right.
We use shared measures and a regular review rhythm to understand what is working, identify constraints and decide what to do next. You retain the key decisions; we bring judgement, challenge and support.
How the partnership develops
Before we start: Understand the opportunity, the business and what a Great Outcome means for you. Both sides assess the fit.
Set up for success: Agree the strategy and priorities, establish the measures and working rhythm, and strengthen the foundations for growth.
Execute: Work with the team to improve performance, follow through on commitments and adjust as the evidence changes.
Build moats: Strengthen durable competitive advantages and expand the options available to you, including continued growth, liquidity or a first-class exit.
We work over years, with the focus and level of involvement adapting to the business. Preparation for capital or an exit develops alongside the business, so you can act from a stronger position when the opportunity is right.
Who we work with
We partner selectively with founders of software, services and ecommerce businesses, primarily in Australia and New Zealand. Typically, they have been building for some time, have an established business and want a close working relationship with an experienced team.
We look for strong alignment, a credible opportunity to create meaningful equity value, and a leadership team willing to make and carry through the necessary decisions. We work with a small number of companies at a time.
If you'd like to find out more please click below to get in touch.
FAQs
Is the equity growth model the right fit for me?
We typically work with founders of established, profitable software, services and ecommerce businesses, primarily in Australia and New Zealand. They have been building for some time, want a close partnership with an experienced team and see an opportunity to grow the value of their equity.
You should be willing to examine the business openly, make decisions and follow through with your team. We bring judgement, challenge and support; you retain the key decisions. The partnership works best when there is strong alignment on the ambition, the work required and how we will work together.
How do you decide which founders to work with?
We assess the business, the opportunity and the working relationship before committing. We look for a credible path to meaningful equity growth and the leadership, resources and willingness to pursue it.
The assessment goes both ways. We encourage you to speak with founders we have worked with, ask for references and understand our approach before deciding whether we are the right partner.
How many founders do you work with at a time?
We work with a small number of companies so we can stay close to each founder and team. We take on a new partnership when there is strong fit and the capacity to do the work well. We agree the scope and working rhythm before starting.
Can you invest or help me raise capital
The Equity Growth Program is an advisory partnership and does not include investment. Any investment, capital raising or transaction work is considered separately. We generally consider fundraising work after we have worked together and developed a thorough understanding of the business.
What if I want to sell my company?
The program is designed to build value over several years. You do not need a fixed exit date, the aim is to create better choices, including continued growth, taking some liquidity to de-risk and double down, or a first-class exit.
If you are already considering selling, speak with us about the exit work appropriate to your situation.