About FounderCo.

There are no shortcuts to building value, only better maps

We work with founders to create and realise life-changing value. We do this by advising, and architecting truly great companies, unlocking the potential for a first-class exit or to de-risk and double down.

We view the world from the perspective of equity growth. For most founders, the best way to become financially secure is to focus on equity growth over the long term. Some of the lessons we’ve learned are:

• Make your company work for you: increase your salary or dividends where possible

• Seek fair and transparent liquidity at the appropriate points in a company’s life

• Create value for those who help you on the journey.

Our team have spent the last two decades founding, investing-in and advising software, service and ecommerce companies in APAC. We’ve helped founders with everything from equity and debt financings, venture capital and private equity investments, to acquisitions, trade-sales and IPOs.

From time to time we partner with founders of software, services and consumer focussed companies we believe can be leaders in their respective fields. We typically work with founders that have been on the journey for a while, want to work closely with an experienced team to level up and where we can see a clear path to help maximise the value of the founders' equity.